When They Care About You, They'll Buy From You
You know what you do, but can you clearly and quickly articulate it?
The right words – your narrative – builds business
Why Us
We have created millions (billions?) of words for clients, but it's the small batches at a time that have built businesses. The concise ones that create instant understanding, preference and results for what you do.
And ...
- We have an insatiable curiosity that lets us play in a ton of sectors ... a chronic need to know everything about everything has come in handy
- We’re not caught up in client size … Fortune 100 and startups, sometimes in the same day. Add in associations, non-profits, education; the challenge is more important than number of your employees
- We don’t confuse activity with progress; we co-own your problem and make it ours
- We’ll take care of the overhead (but a cup of coffee would be nice)
- We simply love words … a day without a crossword puzzle(s) is a day without, well, happiness
Our Client Experience
These aren't just logos to us. These are clients that have trusted their business with us. They have given us amazing opportunities that have stretched us and rewarded us.
Building compelling and ownable narratives - and unleashing the power of words - has been central to virtually everything we have done for these brands.
They'd be great company for you to join.
About Us
Since an early age, Eric has been fascinated by the power of words – how they’re used, when and where. And how they work.
Eric supposes that comes from reading anything he could get his hands on – the back of the Lucky Charms box to baseball box scores, newspapers across the country, obscure Twitter feeds, Harvard Business School case studies and Calvin and Hobbes.
The power of words – and a sharp narrative – has been the thread that has been woven throughout his career – from news media to university public affairs to PR agency life and member association – the ability to shape, tell and protect an organization’s compelling story.
Most recently the head of communications for the Aircraft Owners and Pilots Association, the world’s largest aviation organization, Eric served in senior management roles at some of the world’s largest communications agencies, such as Fleishman-Hillard, Weber Shandwick and Prosek Partners.
He has supported clients in virtually all industries, including (but certainly not limited to) aviation and aerospace, consumer products, professional and financial services, healthcare, CPG, and consumer technology
And, if you’re ever up for a game of Scrabble with Eric, just holler.