When They Buy Into You, They'll Buy From You
You know what you do, but can you clearly and quickly articulate it?
The right words – your narrative – builds revenue
Why Us
We have created millions (billions?) of words for clients.
We can build the right words for you.
The powerful ones. The concise ones that create understanding, preference and results.
And ...
- We have an insatiable curiosity that lets us play across sectors ... a chronic need to know everything about everything has come in handy
- We've used our words to help create some pretty compelling client campaigns:
Hasbro/Family Game Night (energized stagnated
board game sales)
FUJI/Mammograms for a Million Moms (increased
health access for underserved women)
P&G/Swiffer Dog Pageant (one of the most
successful product launchers ever)
Dunkin/The Boston Coffee Party (fueled Dunkin
sales through new espresso-based drinks)
BMW/Olympic Signature Car Tour (so successful,
the Olympic Committee tried to shut us down)
- We’re not caught up in client size … Fortune 100 and startups, often in the same day
- We don’t confuse activity with progress; we co-own your problem and make it ours
- Take a glance at our latest post (Your Narrative: Harness the Right Words to Build Your Business)
Our Client Experience Spans All Sectors and Sizes
These aren't just logos to us. These are clients that have trusted their business with us. They'd be great company for you to join.
About Us
Mom always said, "use your words."
Since those early days, Eric has been fascinated by the power of words – how they’re used, when and where.
Probably comes from reading anything he could get his hands on – Lucky Charms box to baseball box scores, newspapers across the country, Harvard Business School case studies, and Calvin and Hobbes.
As a 9-year-old, he wrote a 100-page story about a football player. He still has the copy, but can’t read the handwriting.
The power of words – and a compelling narrative – has been the thread woven into his career – from news media to university public affairs, to PR agency life and member association – the ability to shape, tell and protect an organization’s compelling story.
Eric served in senior management roles at some of the world’s largest consumer, corporate and financial communications agencies, including Fleishman-Hillard, Weber Shandwick and Prosek Partners. He most recently served as the head of communications for the Aircraft Owners and Pilots Association, the world’s largest aviation organization.
As a proud card-carrying generalist, he has supported companies in virtually all industries, including (but certainly not limited to) aviation and aerospace, consumer products, professional and financial services, travel and tourism, healthcare and consumer technology. Sometimes, all in one day.
And, if you’re ever up for a game of Scrabble with Eric, just holler.
What It's Like to Work With Us
When I need words strung together in a passionate and meaningful way, the first person I think of is Eric. He is genius at strategic business writing, social marketing and sales documents. But he is also brilliant at managing media campaigns. Lots of people can write, but Eric is a masterful storyteller, and that takes talent. He gets it right the first time, eliminating the need for lengthy redrafts and edits. He’s a pleasure to work with and fast. I can’t recommend him enough.
-- Shawn O’Hara, CFRE, O'Hara Management Consultants
Too often in our industry (and others), those that reach the highest level somehow become complacent in their work. Not Eric. Here is a highly regarded professional who has worked on some of the most recognized brands in the world. Despite reaching the pinnacle of our industry, he never once stopped producing brilliant creative programs, highly insightful strategy and critical thinking around client's business goals. Here is a guy who can take a commonplace brand proposition and find an ownable piece of brand real estate. Journalists and clients at the highest level, along with his colleagues, would all concur that Eric is one of the rare PR minds who continues to drive success in all that he touches.
-- Jonathan Cutler, Principal, JCUTLER Media Group
Eric defines creativity. His wit, humor and trademark cleverness make him a valued member of any team. While many who have the same level of industry experience as he has can deliver stale or recycled ideas, Eric never fails to bring forward fresh concepts and campaigns to his clients. With a heart as big as the programs his develops, Eric brings a unique passion to each of the accounts he is engaged with. With the above being said, it should be reiterated what a wonderful person Eric is. Smart, affable, caring and genuine, Eric is a pleasure to work with.
-- Stephen Kennedy, SVP, Enterprise Employee & Executive Communication, Synchrony
For content and communications, Eric is my go-to guy. His ability to shape the story for pitches is invaluable, as is his business development passion. He has an innate ability to be both knowledgeable and personable, and can spot a good idea from a mile away. Eric has the experience and knowledge to define value and generate excitement for new ideas. Above and beyond is Eric’s style…a terrific partner I can always count on.
-- Heather Derenthal, Founder & President, The Pharm Consulting Group
It was my sincere professional pleasure to work alongside Eric. He provided valuable expertise and guidance to the organization. Eric did an excellent in building both internal and external relationships and effectively managed projects that extended far beyond the typical communications role, including representing the organization on government advisory committees. Eric was a valued resource who brought deep knowledge and broad experience to the role as a strong, insightful communications leader.
-- Elizabeth Tennyson, Chief Operating Officer, Aircraft Owners and Pilots Association
Eric's ability to craft compelling narratives was instrumental in addressing corporate communications challenges at AOPA. I could count on Eric to ensure a cohesive and effective communication strategy for any project. His expertise in strategic messaging and creative ideation made him a valuable team member for helping shape positive communications for AOPA. He was always willing to take on challenging projects, most notably the unleaded avgas transition for general aviation. His deep Washington network allowed him to become an integral part of a high-profile industry-wide communications project. There, his expertise was quickly recognized by other organizations as well.
-- Tom Haines, Former SVP, Media and Communications, Aircraft Owners and Pilots Association
It is always a pleasure to work with Eric. When deadlines are always fast approaching he remained unflappable and precise in his delivery. If he didn't know the answer, he knew where to find it. He always asked what else I needed when we worked together on stories, as he recognized our brand has many voices.
-- Meg Godlewski, Technical Editor at Flying Magazine
Eric’s undeniable talent along with his warm and friendly demeanor make him a true professional colleague. His ability to shape a sharp and influential message greatly helped our mission of serving the AOPA membership. His vision and content enabled us to clearly communicate the value and benefits of joining, and staying with, AOPA. Whatever the request or organization need, he was more than up to the challenge, and in a very responsive and collaborative way.
-- Dave Roy, Vice President, Pilot Information Center, Member Services, and Flight Operations, Aircraft Owners and Pilots Association
I was a client of Eric’s when I worked at Hasbro as its VP of corporate communications. Eric is an outstanding leader — smart as a whip, superb counselor, highly creative and a terrific writer. Eric is the whole package. I recommend him without reservation.
-- Gary Serby, Former Director, Corporate Communications, Hasbro and CVS Health
Eric is a smart, curious and talented communications professional who can easily work across a range of industries, categories and product areas. He brings an important mix of strategy and creativity to his ideas and works hard to drive strong results for his clients. If your experience is anything like mine from our years of agency tenure together, you’ll get great work and likely have some fun getting there.
-- Lisa Dimino, Executive Vice President, Golin
Eric is a practiced public relations and marketing professional who I had the opportunity to learn a great deal from. From idea to implementation, Eric brings a learned approach to helping companies, organizations and individuals navigate public and media campaigns, bringing an unmatched level of public awareness, no matter the project. Eric is a practiced public relations and marketing professional who I had the opportunity to learn a great deal from. From idea to implementation, Eric brings a learned approach to helping companies, organizations and individuals navigate public and media campaigns, bringing an unmatched level of public awareness, no matter the project.
-- Joe McGurk, Managing Director, Communications, MZ North America
